The World Cup kicks off on Thursday with co-hosts Mexico taking on South Africa in the Estadio Azteca in Mexico City, launching a sprawling tournament of 48 teams that will last nearly six weeks.
The extravaganza hosted by the United States, Mexico and Canada is the biggest World Cup in history, stretching until the final in New Jersey on July 19.
It is projected to generate a record-breaking $13 billion in total revenue.
But football’s world governing body FIFA has faced stinging criticism over the eye-watering costs of tickets while US President Donald Trump’s immigration crackdown has seen a top referee, Iranian team officials and fans refused entry to the US.
Speaking in Mexico City on Wednesday, FIFA President Gianni Infantino launched a spirited defence of the organisation of the tournament and brushed off criticism over visa issues.
Infantino insisted that tickets — which in some cases have topped $30,000 — had been priced appropriately, citing a small number of $60 tickets that were made available in response to criticism.
“Let me just say that our entry price, which is 60 dollars, is the lowest entry price of any of the American sports in the play-off phases,” Infantino said.
“Our average price which is below 500 dollars is again the lowest of the American sports on average.”